Understanding the Value of E-Marketing to Direct Mail Donors and Sending Mail to Internet Donors
Description: Come see how business intelligence can increase your fundraising results immediately. What is the relative value of e-marketing when combined with direct mail and other marketing channels? The presenters will share their collective experience and up-to-date research about the positive influence online marketing has within an integrated channel context, and how to best develop and optimize your integrated fundraising efforts.
Speakers: Mike Rogers, President, StrategicOne; Michael Johnson, Sr. Vice President and Chief Marketing Officer, Douglas Shaw & Associates; Fred Waugh, Vice-President of Marketing and Alliances, Convio
Description: It is important because competition for charitable giving will continue to increase, it costs money to raise money, and leadership often doesn’t understand the true implications of decisions to limit acquisition investment, or require an overall ROI limitation for fundraising. This session will help you understand the important differences between ROI and Net Income when making donor program investment decisions.
Speaker: Tom McCabe, Chairman and CEO, KMA Direct Communications click to view video
Description: Internet? Blogs? What happened to Direct Mail, or a phone call or even a face to face conversation? Come to this session to find out how to get the most out of all these opportunities to communicate with your current and potential donors. Max Bunch will lead this discussion on how to decipher the most appropriate and effective medium, message, and preference to convey key messages to specific types of audiences.
Description: This session will discuss the benefit of paperless payment processing through a payment gateway service for ACH, Visa, MasterCard and Gift cards. In addition the class will go through credit card processing rules, requirements, and integration with the new MPower Open business model including a recent change by Visa that lowers costs for non-profit organizations.
MPower Open and Sage MIP Fund Accounting Working Together
Description: Get the most from your MPower Open system by integrating data from your other applications. General Ledger, Accounts Receivable, etc. can now all share data easily with MPower. In this session Penny Brittain of NFP Consultants will demonstrate, using practical applications, how these integrations can be designed and utilized to provide critical management information. Penny will be demonstrating the seamless interface between MIP Fund Accounting and MPower Open, but the same functionality exists no matter what application’s data you need to share. Penny will also be discussing how MIP can be used to report on development efforts and efficiency, provide 990 reporting, and will be happy to answer any other questions regarding Sage MIP Fund Accounting.
Speaker: Penny Brittain, Account Executive, NFP Consultants, Inc.
Description: Join this powerful discussion on the complexity of technology in integrations and learn why there is a growing preference in using Open Source Tools for development as opposed to Closed and Proprietary Tools.
Translating Your Direct Mail to Email: Insights for Maximizing the Online Channel
Description: Given the low costs if production and delivery, creating a email version of your direct mail package is an appealing prospect for non-profits. But making that migration successfully is trickier than many imagine. Here you’ll get actionable keys and proven insights for turning your considerable investment in direct mail creative into additional revenue online.
Speaker: David Holland, Principal, Holland|Simpson
Data Intelligence: The Smart Choice to Increase Net Income
Description: Come and learn several simple techniques to increase net income and donor longevity. Today, organizations are capturing large sums of data, but fail to leverage the donor intelligence contained within this data. Donor intelligence helps organizations understand the donor’s giving/buying behavior and preferences, so that effective communication can be created in order to meet the donor’s needs and interest. In turn, the constituent builds a greater affinity to the organizations which produces greater lifetime value and net income.
Description: Today’s audiences are not readers, but rather they want visual information that is concise and shares your organization’s mission, the impact you are making, and how they can get involved. Streaming video and online outreach have become an integral success factor in marketing. Online video can expand your influence in the community and compel donors to support your cause.
Speaker: Chance Mason, Sr. Vice-President of Sales and Marketing, Multicast
Constituent Centric Integrated Marketing: The Drives Results
Description: This session will focus on how to develop a simple and holistic integrated marketing plan. Most constituents interact with your organization through at least 2 channels. You will learn how you can begin to approach fundraising and marketing from a constituent's perspective. There will be an emphasis on understanding the role of online marketing alongside core offline channels. There will also be case studies to show some simple techniques that can have immediate impact. The session will be interactive and encourage discussion and involvement from the audience.
Speaker: Matt McCabe, Managing Director EMEA, MPower Open
Thursday Morning General Session: The Future of Fundraising
Description: Randy and Leo will discuss MPower’s new open source business model and its benefits for technology, relationships, and ultimately for your organization. It will be an exciting time to get together and talk about how the changes at MPower are shaping the future of how organizations increase fundraising, marketing, and overall communications between nonprofits and their constituents.
Speaker: Randy McCabe, Chief Executive Officer, MPower; Leo D’Angelo, Chief Technology Officer, MPower click to view video
Thursday Lunch Session: Lessons from IBM: What Nonprofits Can Learn from the Commercial World Leveraging Open Source
Description: Open Source has become the buzz word of nonprofits this year. What does it mean for you? There are so many reasons that nonprofits should take advantage of open source software. Keith Bright runs the Linux Technology Center for IBM and as such has led open source projects with the US Navy and the Swedish Stock Exchange, among many others. During this lunch discussion, Keith will discuss why open source is the future of software for non-profits and provide tangible examples of how Open Source is helping many of the largest commercial enterprises in the world.
Speaker: Keith Bright, Linux Technology Center Director, IBM click to view video
Friday Morning General Session: The Next Generation – Software as a Service (SaaS) and the New Reporting Wizard
Description: Come see a demonstration of the next generation of MPower Software. A web based fully customizable solution that will make your head spin! Leo will also demonstrate a new reporting wizard that will be integrated with MPower. This web-based reporting tool will replace the current Crystal reporting software and help take your organization to a new level of information.
Speakers: Leo D’Angelo, Chief Technology Officer, MPower; Erik Weibust, Senior Architect, MPower, Ryan Smith, UI Developer, MPower click to view video
Friday Lunch Session: Growing a Results Oriented Database
Description: Join in a client-lead discussion about how to leverage each other’s innovations to increase the efficiency of your MPower CRM solution. With the freedom of open source to develop the flexible database you need for your organization, this is a great time to gather and talk about these ideas together to help each other to the next level.v
Description: Throughout the conference, the OrangeAde Lab will be available for you to stop by to learn more about MPower 10.2. You can speak face-to-face with MPower experts throughout the day about specific questions you may have about the MPower as well as get specialized training.
Speakers: Dagi Schiwietz, Nathan Harden, Brian Kuipers, and Laura Wilcox, MPower Product Analysts
Description: What does all this Open talk mean for my organization? This class will facilitate a discussion geared toward MPower customers to demonstrate how the MPower Open product line addresses many of the challenges currently facing non-profit customers. The emphasis will be on how customers are getting the most out of MPower software.
Speakers: Brian Roberts, Vice President Services, MPower; Nathan Harden, Product Analyst, MPower click to view video
Description: The newest version of MPower, 10.2, is being released on September 8, 2008. Come join Dagi and Jennifer in a discussion and demonstration of the new functionality and how it can maximize your organization’s fundraising and communication efforts.
Speakers: Dagi Schiwietz, Product Analyst, MPower; Jennifer Stephenson, Quality Assurance Manager, MPower
MPower: The First Open Source Community Contributions
Description: Come join some of our current MPower clients as they demonstrate their contributions to the open source community. This will be an interactive class led by some of our leading edge clients as they show how their organizations have taken advantage of MPower’s new open source business model – and how you can too. click to view video
Speaker:Brian Roberts, John Coleman, Dave Novick, Tom G
Description: How does open source and community collaboration work? How do you get your functionality requests into MPower or determine if someone has already created them using open source? MPower provides strong product governance for all open source contributions including a rigorous quality assurance process. Come to this class to find out the process for getting your organization’s needs into MPower and for taking advantage of the contributions already there.
Speakers: Leo D’Angelo, Chief Technology Officer, MPower; Jennifer Stephenson, Quality Assurance Manager, MPower click to view video
MPower: Integrating with MPower Open
Description: The integrations created for MPower are what make it the most extensible donor management software solution on the market. Join Paul, Leo, and MPower client developers as they discuss current integrations that are available, future planned integrations, and how the Open Source community will allow MPower to bring the best and fastest integrations to the market, specifically developed to meet multiple client needs.
Speakers: Leo D’Angelo, Chief Technology Officer, MPower; Paul Dorsey, Senior Developer, MPower; MPower Clients click to view video
