CRM Software for Nonprofits

One large problem faced by many non-profit organizations is the issue of customer or constituent relations. Unlike for-profit corporations and business entities, many nonprofits underestimate the importance of a streamlined, efficient system of communication between themselves and their customers. The detailed business-oriented analysis familiar to the commercial sector is often overlooked by nonprofits whose primary concern is the achievement of a worthwhile goal.

Unfortunately, without adopting a disciplined approach similar to for-profit business models, nonprofit organizations often find themselves at a loss for effective fundraising strategies – or find that their attempts at fundraising are substantially less successful than they had hoped.

What is Constituent Relationship Management Software?

Constituent Relationship Management (CRM) software is a type of information technology designed to facilitate, analyze, and streamline the relationship between a nonprofit organization and its constituents (i.e., those who support it, financially or otherwise). In addition to opening and analyzing lines of communication, CRM software also helps nonprofits to better organize their operations into a consumer/constituent-focused organization.

The goal of nonprofit CRM fundraising software is to gather information from a variety of sources, compile it, and analyze it in a way which helps nonprofits design effective and targeted fundraising strategies. Such data includes:

• Donor contact information
• Donor gift/donation/support history
• Donor motivations and profiles
• Organization’s fundraising health/effectiveness
• Campaign-related information
• Coordination of fundraising initiatives

To learn more about the many uses of open source CRM software for nonprofits, contact MPower at 800.562.5150 today.