The Basics of Constituent Relationship Management (CRM)

Constituent relationship management refers to the processes that allow a company or organization to manage the way they interact with their constituents (or customers). Constituent relationship management (CRM) software is used for a variety of reasons, including:

• Storing constituent information
• Tracking company or organization operations
• Collecting information on prospective constituents
• Organizing events
• Fulfilling purchases
• Processing general information

Open source CRM software allows organizations to give employees access to the source code, making the software pliable to the specific needs of the organization.

MPower provides open CRM software with no license fees, making it less expensive for nonprofit organizations to reach their goals and achieve the full extent of their vision. MPower is the only CRM software that has been designed for the specific needs of a nonprofit organization. The open CRM software format allows employees to modify, develop, and redistribute the software so that it functions in the most effective and efficient manner possible for the needs of the organization.

With MPower, you not only receive open CRM software, but other services and support to ensure that your nonprofit can reap the full benefits of the software. MPower’s mission has always been to help nonprofits achieve their vision by empowering them to develop, manage, and maximize their relationships with constituents.

For more information about how open source CRM software may be right for you or your organization, contact MPower today by calling 972.220.0340.